Your product is harming vulnerable users. You don't know it yet.
The Iceberg Project finds the hidden harm in consumer products and helps you fix it before it becomes a crisis.
Most product teams design for the average user. But your product isn't only used by average people. It's used by people in crisis, in recovery, in survival mode. People whose nervous systems respond to your UX in ways your personas never accounted for.
That's the part below the waterline. That's where we work.
Case Study: Duolingo
A 12-finding audit examining how one of the world's most downloaded apps may be harming users with anxiety, trauma histories, and low emotional regulation.
About the Founder
The Iceberg Project was founded by Emily Paul, a consultant with nearly 15 years of clinical mental health experience and nearly 6 years of senior UX leadership.